The buying signals of a buyer are very easy to spot once you know what you are looking for. It doesn't matter how a buyer is visiting you, either at your open house or at a showing for which they called you directly.
Create an Ideal Setting to Recognize Buying Signals
In order to identify the buying signals you first must create an ideal setting, then you will be able to see and hear the buyers tell you what they like and don't like about your home.
Once sellers understand these signals it will become emotionally easier on sellers when they are showing their home. When a seller puts their home on the market and wants to sell privately they are filled with hope and anticipation, and their emotions can run high.
Sometimes the emotional roller coaster is just too much for some to handle and those people end up listing with an agent.
Soldplicity shares the buying signals with you so that sellers can manage their hope and anticipation and can challenge themselves by understanding the buyer's needs.
Soldplicity truly hopes that you will enjoy the selling process more and will be able to keep the emotions to a healthy minimum. Some people say that selling a home privately is easy but if it were truly easy then we wouldn’t have real estate agents.
The ideal setting is when you are alone with your buyer(s) and there are no other competing buyers in the house at the same time.
If you are at your open house please do not let too many people in at the same time as it will be too hard to meet with each one and get an understanding of each buyer's needs.
Soldplicity has provided extra PDF documents that you can purchase for a very low price if you want more in-depth information on dialogues with buyers.
What to Watch For
If a buyer makes any comments about a specific feature they like within your home that is a good indication they are very interested. Listen very carefully.
Watch for them to see if their furniture would fit in a particular room in your home.
Watch for comments like, "little Johnny would love this room" or "we need to re-paint this room for Suzie".
When buyers start imagining themselves and their children living in your home then that is obviously an excellent sign and could mean that if you ask the buyer to write you an offer, you just might get one.
What to Listen For
Listening is a key aspect to selling your home. Don’t be offended when buyers offer comments that you might perceive to be negative. Any comments from a qualified buyer are good ones, no matter how negative they may be.
When a young buying couple comes over for a viewing together, that is the best situation you could ask for. Sometimes when a couple are purchasing you may only see one of them at your house to "preview" it for the other.
You need to pay attention to some of the dialogue they are having between them, keeping in mind they are not talking with you.
You may over hear some good comments although you could perceive it as slightly negative such as, "the carpet is dirty and old, Honey could we replace it with hardwood?" or "this bedroom is way too small, Honey could we knock out this wall and make it bigger?"
When buyers don't really like what they see but can visualize some changes that still is a good buying sign. This is a difficult time for most sellers so stay focused on the art of salesmanship not your emotions.
When They Don't Like Something
If buyers do not like something about your home most of the time they will not tell you for fear of hurting your feelings or participating in an uncomfortable situation. They would sooner leave quickly and not have to deal with it.
However, there are a buyers who have no difficulty what so ever in telling you exactly what will not work for them but will thank you for your time and exit quickly.
The buying signal here is the amount of time that a buyer is in your home. Once you greet them at the door and make them feel comfortable don't be too pushy. Depending on the size of your home if a buyer stays less than 5 minutes it is Soldplicity's opinion that they are not really interested.
If it is around 15 minutes then the buyers definitely think there is potential. If you recognize that your home may meet the buyer's needs and all the buying signals are there then it is important know when to ask buyers to write you an offer without seeming too desperate.
A Good Buying Signal if Buyers want a Second Showing
If you overhear the buyers talking about tearing down a wall, replacing carpet, or any major renovation that could be a red flag.
If you see and hear that they love the home but just need their parents to take a look as they are first time home buyers then that is a good sign. This is a very good buying signal that they are interested in a second showing.
A Good Buying Signal if Buyers want to Write an Offer
If they seem that they just don’t like it and have nothing but negative comments to say about it and nothing seems that it would work for them be careful here.
Pay close attention, some buyers use this as a tactic to get the home for a cheaper price. They like it but either can’t afford to pay your price, or they think it is overpriced, or they just want a deal.
Most of the times the buyers will want to feel you out if you will be a little negotiable on your price. This is a very good buying signal but needs to be handled carefully.
If you can recognize some of these buying signals then the task to sell your home is made much easier.
At Soldplicity we would love to know if this has been helpful so kindly send us some feedback so we may be of further assistance.
Available at our Store: Recognizing Buying Signals - FREE
* downloadable document includes the above information and a few additional tips
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